Jason Wu enters into the lifestyle realm


Jason Wu is entering the lifestyle domain with an upcoming collection of everyday products that will debut during New York Fashion Week.  This collection is made up of 9-limited edition product collaborations that was inspired from a Sharpie display Wu witnessed during his trip to Hong Kong and acts as an extension of his more affordably priced GREY collection.  All products will be available exclusively (for now) at the Cadillac House Gallery for two weeks, starting Sept 12.

Each item has significance and use in the designers own daily life such as the Sharpie markers and Moleskine notebooks he uses to sketch, to the Moshi charging bank and headphones that he carries during travel. And the collection will be available in the signature Jason Wu Pantone GREY (collabo!).

To celebrate the debut of the Spring ´18 GREY collection, Wu and Cadillac House are creating a engaging… and wait for it… FREE event-full #GREYOUT experience where you can purchase the products and attend the lifestyle marriage of  fashion, beauty, art and wellness. But you do have to RSVP!

  • Sept. 12: GREY Beauty Bar: Join Jason Wu and Deborah Lippmann for complimentary manicures featuring custom GREY nail polish and five exclusive nail art designs.
  • Sept. 13: Fitness and Fashion Collide: Fashion’s favorite fitness insiders will host complimentary classes and discuss living in the GREY as an idea of balance and healthy lifestyles.
  • Sept. 14: Inspired by Color: Join color experts from The Pantone Color Institute and Behr Paint to discover the deeper meanings behind the colors we use every day, and how to incorporate them into our lives.
  • Sept. 15: Illustrated by GREY: Collaborate with Jason and his favorite illustrators and artists to uncap the possibilities with Sharpie and Moleskine. Join Jason and Google to experience the latest in virtual reality creativity and fashion innovation with Tilt Brush.

GREY DAY nail polish

So you can already guess which event tickles my fancy the most.  Yes, the GREY nail polish collabo with Deborah Lippmann, duh!  Here is what I got: Deborah Lippmann and Jason Wu have joined forces to create Grey Day, a limited-edition nail polish inspired by Jason Wu’s ready-to-wear collection and they are only offering a LIMITED number of bottles on September 12th to celebrate September 2017 New York Fashion Week.  There will be complimentary manicures and exclusive nail art designs.

But wait., here is what puts a pin in my ballon: I injured my knee this past weekend and I can hardly walk.  Those evil not evil emergency room people says I have a soft tissue strain of the knee #fml.  So guess who gets to miss this entire fashion news goodness? Me.  I cant write about it too much becuase this will be the first time since 2010 that I have missed NYFW.  So anyhoo, take a look at the complete  #GREYOUT pop-up event and let me know what you are most excited about.

photo credits: Cadillac Media, Deborah Lippmann